From Eckwälden, Germany to the world
The roots of the Dr. Hauschka brand
The story of our special skin care products began 50 years ago at WALA Heilmittel GmbH on the edge of the Swabian Jura mountains in Germany. Even today, this is still home to the WALA medicinal plants garden, the plant laboratory and the Dr. Hauschka Skin Care product development and production facilities. Everything takes place here: from the careful processing of freshly harvested botanical ingredients to the product shipping. Over 130 products transport the brand’s concept from its place of origin to our users in more than 40 countries worldwide.
Globally connected by our values
Close, familiar yet international
Subsidiaries and exclusive sales partners embody and pass on Dr. Hauschka Cosmetics Culture across all continents. Our holistic skin care concept supports people every day in all of the world’s climatic regions. Whether in Europe, Asia, Australia, New Zealand, Africa or the USA, Dr. Hauschka products address the skin’s changing needs. This makes them naturally suitable for everyone and truly universal. The brand’s great commitment to quality is reflected on an international level by the careful selection of trustworthy sales partners.
130 products - 45 countries worldwide
Wherever you encounter Dr. Hauschka skin care products, be it in a pharmacy in Berlin, an exclusive department store in London, an organic market in Los Angeles, a concept store in Melbourne, a health food shop in Cape Town or the Maison Dr. Hauschka in Paris, you will always receive professional advice and experience a brand that does not simply regard you as a customer but instead recognises you as a person, with all the many facets that make you unique.
A focus on Dr. Hauschka Make-up
“My curiosity knew no bounds.”
The new Dr. Hauschka Make-up range is closely linked to the pioneering spirit of Elisabeth Sigmund, co-founder of Dr. Hauschka Skin Care, who was born in Vienna in 1914.
As a young woman, Elisabeth Sigmund took great interest in skin care products and medicinal plants. She attended lectures in medicine at university and experimented with creams and botanical ingredients. She drove her motorcycle to monastic libraries where she read ancient medical books to research plants with skin benefits. Even back then, Elisabeth Sigmund wore red lipstick to express her personality. When she first developed skin care products with Rudolf Hauschka and his employees in the 1960s, both innovators agreed that make-up with nurturing skin care benefits should someday be added to the range. The addition of make-up products began in 1981 with delicate tints for the eyes and lips. The first lipsticks, eyeshadows and powders were introduced in 1999, and the range has continually grown ever since. The respect for the individuality of each and every woman and the carefully formulated nurturing plant compositions make the products in the Dr. Hauschka Make-up range unique. Rather than concealing a woman’s unique personality, they allow it to shine. Reveal your inner beauty, explore new colours, highlight different facets of your personality and express your mood. These are the opportunities offered by the new Dr. Hauschka Make-up range. We took great care when creating this new line. A team of product researchers, developers and specialists worked with make-up artists and estheticians to develop an assortment of new colours, products and textures. The result is a range of over 80 products for the complexion, eyes and lips, all harmoniously and inspirationally complementing one another – and all 100% natural. Dr. Hauschka invites you to discover new and unique facets of your personality.
A focus on Dr. Hauschka Make-up
When colour and skin care combine
An interview with Marie Calas, Head of Skin Care Development at Dr. Hauschka
Ms Calas, you and your colleagues on the Development Team create the formulations for all new Dr. Hauschka products. Do you differentiate between creating skin care and make-up products?
“In a word, no. Regardless of which Dr. Hauschka product we are working on, nurturing plants always play a key role in the formulation and set the tone for the composition. All other ingredients such as waxes, oils or pigments are secondary. A Dr. Hauschka Lipstick doesn’t just give colour to your lips, it also protects and cares for them.”
You wouldn’t necessarily expect to find nourishing plant extracts in a powder, eyeliner or lip gloss.
“That’s true – and it’s really one of the things that make our make-up special. We have assigned selected key plants to different product groups. For instance, our Foundations and Concealers are characterised by anthyllis, an inconspicuous plant packed with impressive strengths, which Elisabeth Sigmund highly valued. Extracts of eyebright – a plant with clarifying and balancing properties that is also known by the Latin name Euphrasia – form the heart of all our eye make-up formulations. And then there is the rose, which offers strength and delicateness to all of our lip products.”
What was the main challenge when expanding the Make-up range?
“We wanted to offer a broad range of complex shades and clearly differentiated nuances. Creating this diversity with purely natural ingredients was far from easy. For the Eyeshadows alone, we created twelve brand new shades, each comprising a blend of three to five different mineral pigments.”
How did you make the leap from the newly created colours to the products we see today?
“We had plenty of those exciting moments when everyone involved got together to present the samples we had developed to a group of colourloving colleagues with whom we could test them. Sometimes, the end result wasn’t as expected or the pigmentation was still not right, or one of a million other things. You could say that we acquired a lot of experience, but we also had great fun while doing so. We wanted to work together to create something new and unique. And I believe we succeeded.”
Are you a huge fan of make-up outside work too?
“I’m like many French women: on an everyday basis, I generally only wear lipstick. The Brow & Lash Gel is a great new product for me. It effectively highlights the eyebrows and lashes without colouring them. It nurtures and shapes them, providing the ideal base for Mascara. It also smells simply fantastic. Our perfume specialist Jörg Zimmermann created a particularly wonderful fragrance for it, which I absolutely love.”
A focus on Dr. Hauschka Make-up
There is more to red than red
Dr. Hauschka’s new Lipsticks, Sheer Lipsticks and Lip Glosses reveal more about you than just your beautiful lips. Let yourself be inspired. We have developed six colour worlds of beautiful lip shades: rose, pink, berry, apricot, red and brown. Within each colour world, we offer a light, medium and dark Lipstick. Six Sheer Lipsticks and six slightly shinier Lip Glosses align with the six colour worlds to provide a delicate shimmer of lip colour. The perfect nuances for all facets of your life.
A focus on Dr. Hauschka Make-up
Reveal your inner and outer beauty
New colours, textures and products enable women to beautifully express their individuality
With a sparkle in his eyes and animated hands, International Dr. Hauschka Make-up Artist Karim Sattar reaches for the elegantly designed products and explains how to use them.
It’s the countless new possibilities that excite him about the Dr. Hauschka Make-up range. “The team at Dr. Hauschka has not only developed new products and colours; it has also completely overhauled the design of the products,” states Karim, presenting a new Eyeshadow Trio.
“It used to only be possible to obtain carefully matched Eyeshadow shades in our Limited Edition collections. Now, three Trios have been added to the range, as well as several Eyeshadow Solos and the special Eye & Brow Palette.
These many new combinations cordially invite us to try out new looks. They are also ideal for newcomers to the brand. The colour combinations flatter the skin and blend with its natural tone, never looking artificial. This demonstrates just how special the make-up truly is and that it respects the individuality of each and every person who uses it,” Karim explains.
Among the special features of the range are the new highlighter products. These are invisible aids that further enhance the way that the make-up, the colours and even the non-made-up contours of the face look. This particularly applies in the case of Light Reflecting Concealer 00. Transparent and luminous, this can be applied directly onto the skin or over a foundation. Karim Sattar shows us how the product can be used to make the face look both softer and brighter. His advice: use the Concealer not only to minimise dark circles under the eyes, but also to cover up tiny laughter lines and highlight the eye area, the lip contours and the forehead, nose and cheeks. “I love products that you can use intuitively.”
Another of Karim’s beauty tips is the new, transparent Lip Line Definer. It is applied to the outer lip line to form a delicate barrier that pampers the lips and prevents lipsticks and lip glosses from smudging and running. “At first glance, this looks like any other lip liner, but, in fact, it’s a sensational product for creating perfectly formed lips – and one that I no longer want to do without for any of my make-up looks,” Karim reveals.